05 Mar, 2017
Goa, 5th March, 2017: Yamaha's Swag Bash 2017 today concluded at Mapusa ground in Goa with a high voltage evening that was earmarked with the exuberant performances by popular music rapper Badshah and stunts of motocross motorcyclists from Japan. The two-day event also witnessed a plentiful exhibition of Yamaha's two-wheelers including bikes and scooters in all categories along with complimentary check-up and service camp, Zippy's World (kids' zone), riding training, financing offers for two-wheeler purchase and other cultural contests.
Swag Bash is commissioned by Yamaha's DNA of style, sportiness and innovation delivered through its brand commitment of exciting products, delivery of servicing, spare parts, boasting customer confidence and promotion of riding safety. Organised by India Yamaha Motor Pvt. Ltd, Swag Bash recorded an approximate footfall of 6000+ out of which a majority were youngsters and kids curious to get a feel of Yamaha's swag factor.
Mr. Masaki Asano, Managing Director and Mr. Roy Kurian, VP, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. along with other senior officials were present on this occasion. The two-day Swag Bash saw a posse of high intensity activities - FMX (Freestyle Motocross) stunt biking by Japanese motocross motorcyclists Daice Suzuki and Shinichi Kaga and the concert of the popular music rapper of Bollywood, Badshah, who came up with a music video of Yamaha's Cygnus Ray ZR scooter in 2016.
Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "The Swag Bash contributed to interact and boost Yamaha's customer relations. Known globally for its exciting presence in various sports, adventure and music, Yamaha displayed its temporal capacity of equally serving to existing customers along with bringing in exciting new products which impeccably fits to the growing requirements of the customers. Swag Bash unfolded the brand's commitment and the intensified excitement that revs hearts."
The Swag Bash was held between 9 AM to 9:30 PM on 4th and 5th March, 2017. Swag Bash also hosted two most entertaining contests, the 'Dance Battle' and 'Battle of Bands' where entries were selected and the tough competition was judged by prominent figures of the glamour industry.