Since its founding in 1955, Yamaha has paved the future of motorcycles with its technological innovations and aesthetic design. Here we would share more about the journey that Yamaha underwent in three areas, History, Design and Technology.
At Yamaha, both the functionality and handling of the machine is of utmost importance. Since our founding, technical finesse and design sense have been constant priorities during manufacturing. Our unwavering manufacturing philosophy has driven us to continually produce uniquely Yamaha products.
However, Yamaha could not solely rely on excellent race records and high technical skills to develop products. To further integrate “human” and “machine”, invoking joy and exciting the “human” became a focus. At the core of development, Yamaha Motor Company holds this ideology and calls its Jin-Ki Kanno. Technology born from this ideology seeks to quantify and incorporate the exhilaration and ease of riding a bike. With this, Yamaha uniqueness is integrated into not only bikes which demand high levels of rider sensation, but also a range of products from scooters to super sports.
Since its founding, Yamaha has consistently produced products with high levels of design and technical finesse. On top of functionality and mechanisms, new products have notably aesthetic design that differentiate them from the rest. This design thinking also contributes to future development in the field of mobility.
The origins of Yamaha can be found in its high technical prowess. Yamaha has constantly honed its technology and technological ideology and continually developed high quality products. Yamaha would continue to adopt the latest technology and explore new mobility.
Yamaha Motor Company's manufacturing is always centered around innovation and technology. Bike-making first began when Yamaha made use of expertise gained from manufacturing musical instruments. Yamaha, at that time, boasted the highest sales of pianos globally and made use of the foundry technology from making piano frames in other fields. They expanded into making propellers for airplanes and an experimental engine was developed. Transferring expertise and technology contributed to the development of the first mass produced YA-1's engine.
With 2030 in perspective, Yamaha Motor Company aims to expand human possibilities and further enhance lifestyle and society with 3 domains. These domains are: Advancing Robotics, which is the integration of robotics and intellectual technology; Rethinking Solution, which is taking Yamaha ideology to solve societal issues; Transforming mobility, which is about revolutionizing mobility. With the introduction of concept bikes like the MOTOROID and MOTOBOT, development of next-generation mobility is underway. Yamaha is continually innovating to create a uniquely Yamaha and novel bike.
You ride this machine. You drive a car, but you ride a motorcycle, a feeling you might liken to riding a horse. Using all five senses, you become one with the machine in an organic unity. Since its founding, Yamaha Motor Company has always held one performance standard above the rest: handling. It's about creating a machine that responds naturally and in tune with human perceptions. This standard is unchanging, and applied to machines for beginners as well as for the world's top riders. The feeling of rider-machine unity is what creates the joy of the ride or the thrill of the challenge…and it's what defines “Yamaha Handling.”
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