02 Apr, 2019
Chennai, April 2, 2019: India Yamaha Motor (IYM) Pvt. Ltd. is pleased to announce the receipt of the prestigious India Design Mark (I Mark) by the Indian Design Council this year. The recognition has been awarded to Yamaha's sporty R15 V3.0 with 150 CC engine – a combination of power and performance with the intelligence of upgraded technology in the R- series. Since 2012, Yamaha's design philosophy has received the true testimony for its entire range of products like YZF-R15 (2012), Cygnus Ray (2013), Cygnus Ray Z (2014), Cygnus Alpha and FZ (2015), Yamaha Fascino & Saluto 125 (2016), Cygnus Ray ZR and YZF R3 (2017), FZ25 (2018) followed by R15 winning it this year.
India Design Council is an autonomous body of Government of India established under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. It was initiated by India Design Mark in cooperation with Japan Institute of Design Promotion. It is a national strategic body for multi-disciplinary design and is involved in promotion of design to ultimately make India a design enabled country. The India Design Council is spearheading the national design direction and is working with other government agencies, the design community, industry and education institutions to promote design in business, society and public services and developing design excellence.
In 2018, Yamaha had introduced the YZF-R15 Version 3.0 in India which received tremendous and overwhelming response from Indian customers. By 2019 January, the customers were over joyed with the up gradation of dual-channel ABS; the upgradation was launched keeping in mind the customer driven approach for the Indian market. Living up to the mark of its track sibling YZF-R1, YZF-R15 Version 3.0 has proved to be exceptionally advanced and affordable to provide track experience on Indian streets.
About India Design Mark (I Mark):
India Design Mark symbolizes product excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing & socially responsible. India Design Mark is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation.