Hyderabad, October 6, 2018: India Yamaha Motor (IYM) Pvt. Ltd. hosted another exciting chapter of the ongoing 'The Call of The Blue' campaign in Hyderabad today. The event successfully captured the heart of the attendees with its adventure and lifestyle elements targeted towards the bikers of all age-groups. In order to inculcate the true racing spirit, test rides and track rides were organised on the newly launched Yamaha motorcycles in the venue, showcase of genuine Yamaha accessories and vintage Yamaha vehicles were displayed by the customers during the activation.

The aim of the one-day activity was to touch the hearts of brand patrons in Hyderabad while creating a sense of belongingness and pride. Yamaha has always been a brand that is known for its global image 'exciting, stylish and sporty' products and experiences. After the Hyderabad event, next The Call of the Blue event is scheduled in Bangalore on Saturday, 27th October.

During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, "Yamaha's global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of "The Call of the Blue" should convey Yamaha customers or any customer of two wheelers about the brand's commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness."

He further added on this occasion, "Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Hyderabad which is also a growing market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a 'kando' creating company."