30 Apr, 2017
Kochi, 30th April, 2017: Yamaha Swag Bash 2017 concluded today at Jawaharlal Nehru Stadium, Kaloor in Kochi with a high voltage evening that saw the stunts of motocross motorcyclists from Japan and later, the most popular Rock Band Avial, known for their Malayalam singer and composer Job Kurian brought a whooping crowd to its feet with their performance. The two-day event also witnessed a plentiful exhibition of Yamaha's two-wheelers including bikes and scooters in all categories along with complimentary check-up and service camp, Zippy's World (kids' zone), riding training, financing offers for two-wheeler purchase and other cultural contests.
Swag Bash is commissioned by Yamaha's DNA of style, sportiness and innovation delivered through its brand commitment of exciting products, delivery of servicing, spare parts, boasting customer confidence and promotion of riding safety. Organised by India Yamaha Motor Pvt. Ltd., Swag Bash recorded an approximate footfall of 6000+ out of which a majority were youngsters and kids curious to get a feel of Yamaha's swag factor.
The two-day Swag Bash saw a posse of high intensity activities - FMX (Freestyle Motocross) stunt biking by Japanese motocross motorcyclists Daice Suzuki and Hitoshi Takahashi and the rocking music concerts by famous Malayalam Bands Thaikkudam Bridge and Avial along with Malayalam Singer and music composer Job Kurian.
Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Swag Bash is on its third tour to rev hearts in Kochi. As a 'young' brand promoting music and motorcycling around the globe, Yamaha Swag Bash in India helps the brand to establish strong ties with customers through exciting activities. The display of breathtaking energy in various performances is very typical to Yamaha's promise of a stylish and sporty brand creating 'kando'. It's a treat to find that the program had pulled in a seamless crowd of youngsters from across the city who gave out to its desired success."
The Swag Bash was held between 9 AM to 9:30 PM on 29th and 30th April, 2017. India Yamaha Motor Pvt. Ltd. had organised the first Swag Bash event on 4th -5th March 2017 in Goa and 2nd Swag Bash event on 22nd and 23rd April 2017 in Bangalore. The Swag Bash in Goa and Bangalore witnessed a huge footfall, which included all age groups who wanted to get a feel of Yamaha's swag factor.