23 Apr, 2017
Bengaluru, 23rd April, 2017: Yamaha Swag Bash 2017 concluded today at St. Joseph's Indian High School ground in Bengaluru with a high voltage evening that saw the stunts of motocross motorcyclists from Japan and later, the most sought-after Indian Pop and hip-hop singer-composer Mika Singh's performance brought a whooping crowd to its feet. The two-day event also witnessed a plentiful exhibition of Yamaha's two-wheelers including bikes and scooters in all categories along with complimentary check-up and service camp, Zippy's World (kids' zone), riding training, financing offers for two-wheeler purchase and other cultural contests.
Swag Bash is commissioned by Yamaha's DNA of style, sportiness and innovation delivered through its brand commitment of exciting products, delivery of servicing, spare parts, boasting customer confidence and promotion of riding safety. Organised by India Yamaha Motor Pvt. Ltd., Swag Bash recorded an approximate footfall of 6000+ out of which a majority were youngsters and kids curious to get a feel of Yamaha's swag factor.
Mr. Masaki Asano, Managing Director and Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. along with other senior officials were present on this occasion. The two-day Swag Bash saw a posse of high intensity activities - FMX (Freestyle Motocross) stunt biking by Japanese motocross motorcyclists Daice Suzuki and Hitoshi Takahashi and the rocking music concert by the Indian Pop singer of international fame, Mika Singh.
Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Swag Bash is on its second tour to rev hearts in Bengaluru. As a 'young' brand promoting music and motorcycling around the globe, Yamaha Swag Bash in India helps the brand to establish strong ties with customers through exciting activities. The display of breathtaking energy in various performances is very typical to Yamaha's promise of a stylish and sporty brand creating 'kando'. It's a treat to find that the program had pulled in a seamless crowd of youngsters from across the city who gave out to its desired success."
The Swag Bash was held between 9 AM to 9:30 PM on 22nd and 23rd April, 2017. Swag Bash also hosted two most entertaining contests, the 'Dance Battle' and 'Battle of Bands' where entries were selected and the tough competition was judged by prominent figures of the glamour industry.
India Yamaha Motor Pvt. Ltd. had organised the first Swag Bash event on 4th -5th March 2017 in Goa. The Swag Bash in Goa witnessed a huge footfall, which include all age groups who wanted to get a feel of Yamaha's swag factor.