16 Mar, 2017
Dhanbad, 16th March 2017: Continuing on an aggressive network expansion drive to reach out to its vast customers in a more effective manner, India Yamaha Motor Pvt. Ltd. today, inaugurated its first dealership in Dhanbad, Jharkhand. Under the banner of Khemka Enterprises, Yamaha inaugurated its first dealership in Dhanbad at Katras Road, Matkuria. Looking at the growing demand for two wheelers in the east zone, Yamaha has embarked on building a strong dealership network at this part of the country. The new showroom has been designed to provide a complete gamut of Yamaha's offerings and exhibit an entire range of bikes and scooters from Yamaha including all of its latest offerings.
The New dealership Khemka Enterprises covers an area of 8000 sq ft which will offer an entire range of Yamaha bikes and scooters with complete complement of sales, services and spare parts. The new dealership has been opened with the aim of meeting the growing demand for two wheelers in the Jharkhand/ East Zone.
Speaking on the occasion, Mr. Roy Kurian, Vice President, Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Connecting with customers in new areas and new markets has been the company's ongoing endeavor. Yamaha continues to grow with a surge this year by massive expansion in its network to reach out to new customers with its exciting product line up. Jharkhand is a significant market for Yamaha and the launch of new dealership in Dhanbad will only support to fortify its position. It will definitely help Yamaha in reaching out to more potential customers in the state as well as the entire region. The new dealership in Dhanbad is in line with Yamaha's focus to strengthen its foothold in key markets. The showroom is fully-equipped with 3S - Sales, Service & Spare Parts which will facilitate customers & also support the overall marketing strategy for the region."
In January 2017, Yamaha launched its all new powerful 249 cc Mid-class Street Fighter motorcycle FZ 25 in India at Rs.1,19,500 (Ex showroom Delhi) to further boost its share in the premium segment. Over the years, Yamaha has been receiving enthusiastic response and reviews for its impressive range of products. As a part of its vision to grow as a personal mobility brand, Yamaha offers an attractive line-up including the new Alpha disc brake version for family riding, the fashion scooter Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray-ZR for real boys. Other popular products from Yamaha which will be sold through the dealership include Yamaha Saluto RX, Yamaha Saluto 125, Yamaha SZ-RR, Yamaha FZ Series and Yamaha R Series.
Yamaha's drive towards network expansion aims at increasing service touch-points and ensure spare parts availability, which will further augment sales in the Jharkhand market. Yamaha will intensify its network expansion plan across the country from current 2900 customer touch-points to 4000 by the end of this year.