Surat, 24th November 2017: Continuing on an aggressive network expansion drive to reach out to its vast customers in a more effective manner, India Yamaha Motor Pvt. Ltd. (IYM) today inaugurated its dealership at Surat, Gujarat. The dealership - Parikh Bikes Pvt. Ltd. is located at Puna Godadra Road, Parvat Gam Shop No-4, Midas Square in Surat, Gujarat.

Looking at the growing demand for two wheelers in Gujarat, Yamaha has embarked on building a strong dealership network at this part of the country. The new showroom has been designed to provide a complete gamut of Yamaha's offerings and exhibit an entire range of bikes and scooters including all of its latest products with complete complement of sales, services and spare parts.

The dealership covers an area of 2954 sq ft and has been opened with the aim of meeting the growing demand for two wheelers in the Gujarat/ West Zone.

The inauguration ceremony was poised in style and eloquence as the 'Yamaha Fascino Miss Diva 2016' beauty pageant title winner Ms. Roshmitha Harimurthy joined in to inaugurate the dealership. Also popular as one of the Indians who contested the 'Miss Universe 2016' international beauty pageant title, Roshmitha had expressed her contentment about the brand while interacting with the invitees during her visit.

Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Yamaha is envisioned to offer rich experiences of excitement and style that comes along with superior technology. In India, two wheelers positioned towards higher capacity is gaining popularity in the non-metro cities. Similarly, scooters have already made it big as customers in these markets are skewed towards style. For Yamaha, it is the right time to begin with regional expansions as the brand has everything to offer to such growing markets - be it powerful two wheelers or stylish rides.

Surat too, is a growing market for Yamaha as demand is steep towards stylish scooters and higher end motorcycles. It is a delight to launch Parikh Bikes Pvt Ltd. which is fully equipped with sales, service and spare parts support."

Recently, Yamaha launched its touring-friendly Fazer 25 in India at Rs. 129,335 (Ex showroom Delhi) to further boost its share in the premium segment. Over the years, Yamaha has been receiving enthusiastic response and reviews for its impressive range of products. As a part of its vision to grow as a personal mobility brand, Yamaha offers an attractive line-up including the new Cygnus Alpha disc brake version for family riding, the fashion scooter Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray-ZR for real boys. Other popular products from Yamaha which will be sold through the dealership include Yamaha's powerful 249 cc Mid-class Street Fighter motorcycle FZ 25, Saluto RX, Yamaha Saluto 125, Yamaha SZ-RR, Yamaha FZ Series and Yamaha R Series.

Yamaha's drive towards network expansion aims at increasing service touch-points and ensure spare parts availability, which will further augment sales in the Gujarat market. Yamaha will intensify its network expansion plan across the country from current 2900 customer touch-points to 4000 by the end of this year.