Visakhapatnam, 20th September, 2017: In a one of its kind of initiatives, India Yamaha Motor Pvt. Ltd today inaugurated its second Yamaha Scooter Boutique in India at Visakhapatnam, Andhra Pradesh under the banner of its dealership “Vaishnavi Automobiles”.

A gallery of riding possibilities, Scooter Boutique offers a one stop solution for buying scooters and fashion accessories. Through unique buying experience, it engages customers to canonize their individualistic sense of fashion and comfort. Yamaha's highest level of customer service along with the product DNA of style, sportiness and innovation opens out in a fitting scale through the scooter boutique. A first of its kind in India as well as in the world, it amplifies the global excitement of Yamaha to let the Indian customers connect their scooter passion to the worldwide trend of scootering.

The new Scooter Boutique in Visakhapatnam covers an area of 4046 sq. ft. area for both sales and service and also provides a complete range of scooters from Yamaha available in India. In an endeavor to reach out to the resurgent non metro markets with the brand’s exciting offerings, Yamaha has conceptualized scooter boutiques to drive the interests of scooter customers towards innovation, style and sportiness. With the current scooter market share of 5% in Andhra Pradesh, Yamaha aims to further strengthen its position by providing world class facilities to the customers.

Over the years, Yamaha received rave reviews for its impressive range of products. Started with scooters in India since 2012 with its vision to grow as a personal mobility brand, Yamaha’s attractive line-up including the fashion scooter Fascino, new Alpha disc brake version for family riding, unisex scooter Cygnus Ray Z and Cygnus Ray - ZR for boys has revved countless hearts.

Commenting on the launch of the second Scooter Boutique in India, Mr. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha’s innovation in design and technology has contributed significantly to the modern era of mobility in the world. Similar engineering is also consumed to design Yamaha’s global scooter line up which offers comfort and excitement with every ride along with stylish and sporty appeal. India’s expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers. Yamaha’s Scooter Boutique will bring out the global experience of exciting brand engagement and appropriate customer interface to let the Indian customers connect their scooter passion to the worldwide trend of scootering.”

Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha’s scooter boutique will host exciting experiences of buying and servicing which draws its value from the DNA of the brand. Today’s customer shows enhanced engagement when they are offered finest hospitality in the buying zones. The boutique is aimed at creating a world class facility for Yamaha customers that matches their lifestyle and personality. Also as a young brand, Yamaha’s role in fashion and lifestyle (established through the fashion scooter Fascino) will be amplified through upscale customer-connect services. The boutique will offer style and comfort along with realistic purchase options based on comfort, riding skills and economy.”