01 Apr, 2014
Continuing with its upward sales growth trend, Yamaha Motor India Sales Pvt. Ltd. has registered a growth of 29% in domestic sales during March 2014 as compared to the corresponding period last year. Along with its innovative efforts, ongoing customer-centric activities, exciting product line-up with the addition of 'Alpha' has been instrumental in boosting sales to higher ranks.
The company sold 46,052 units in March 2014 as against 35,782 units sold in March last year in the domestic market thereby registering a domestic sales growth of 29%. In the Export markets the company sold 15,187 units in March 2014 as compared to 14,691 units sold in the same month last year achieving a growth of 3.4%. The overall sales stood at 61,239 units in March 2014 while 50,473 units were sold in March 2013, thereby registering a 21.3% overall growth.
Elaborating on the results, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, "This month has indeed been an exceptional month for us as we were able to witness a brisk growth due to our superb product line-up and innovative customer centric activities. With the launch of our family scooter-'Alpha' in Auto Expo along with Ray and Ray-Z, we were able to maintain consistency in our overall growth and the results projected the same. To give further leverage to this we are focused on expanding our sales & service network across the country to get closer to our customer base. We shall continue with our endeavors as far as customer engagement program is considered."
Yamaha Motor India Sales Pvt. Ltd recently organized a mega event in Bangalore to celebrate the success of its newly launched 113cc family scooter: ‘Alpha’. To commemorate the occasion, the Company undertook mass delivery of its first 500 scooters sold in a span of 10 days to its customers in Bangalore. The Company already has close to 3,000 further ‘Alpha’ bookings in Bangalore alone within a month of its launch.