01 Aug, 2014
Continuing with its upward skew of sales growth, Yamaha Motor India Sales Pvt. Ltd. has registered a growth of 36% in domestic sales during July’ 2014 as compared to the corresponding period last year. Along with its innovative efforts, ongoing customer-centric activities, exciting product line-up with the addition of ‘Alpha’ as well as new variants under the FZ series - FZ Version 2.0 and FZ-S Version 2.0 in the last month, has been instrumental in boosting its sales.
The company sold 50,286 units in July 2014 as against 37,026 units sold in July last year in the domestic market thereby registering a domestic sales growth of 36%.
Elaborating on the results, Mr Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, "The incessant growth numbers are a sign of Yamaha's robust business plan and strategic customer engagement programs. This month we witnessed brisk growth due to our robust product line-up and new launches during the year. FZ Version 2.0 and FZ-S Version 2.0, launched last month, have indeed been key in boosting our sales, however, Alpha, launched at the Auto expo, continues to be the key contributor for us. The scooter segment has really taken off and is expected to be the growth driver for the two-wheeler industry. Against this backdrop, we are confident of continuing our growth story in the coming months as well.