Kolkata, September 20th, 2022: Committed to strengthen its premium retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the launch of its fifth “Blue Square” outlet in Kolkata, West Bengal. The showroom under the banner of ‘Velocity Motors’ on Park Street, is spread across 1615 sq.ft. and offers end-to-end sales, service, and spares support; and embed Yamaha's racing DNA of excitement, style & sportiness.

Yamaha's "Blue Square" showrooms are created to foster a sense of community and are primarily focused on establishing a customer-centric brand experience, creating a platform for them to interact with the company's ethos. Every ‘Blue Square’ outlet is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ highlighting the brand’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. Every ‘Blue Square’ outlet is designed to offer a visual connect with the brand’s racing heritage, and this can be seen from the exhibitory outline seen on the exterior of the outlet and a BLUE-themed interior.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “I am thrilled to announce that under ‘The Call of the Blue’ brand campaign, we have launched our 5th Blue Square premium outlet in Kolkata. This launch will further help us in elevating our presence in the Kolkata market and build a stronger reach in the East region. These premium outlets truly represent the rich heritage of Yamaha brand in international motorsports. At these Blue Square showrooms, we want to provide our customers with a unique buying and ownership experience. The ambience of the exclusive outlet will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels.”

Apart from the AEROX 155 that is exclusively sold through Blue Square showrooms, the premium outlets also showcase an attractive display of other Yamaha motorcycles and scooters followed by genuine accessories, apparels, and spare parts. The showrooms also serve as a platform for customers to be a part of Blue Streaks rider community, through which they can engage with fellow Yamaha riders and experience their Yamaha machines together.

With the newly launched outlet, Yamaha currently has 8 Blue Square showrooms operational in West Bengal. In total, the premium Blue Square showroom footprint across India stands at 82 outlets, with showrooms in Tamil Nadu, Pondicherry, Karnataka, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and other North-Eastern States.