Committed to strengthen its premium retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the launch of a new “Blue Square” outlet in Bhubaneswar, Orissa. The showroom under the banner of ‘K2K Auto-Motives’ in Khandagiri, Bhubaneswar, is setup across 2200 sq.ft. It offers end-to-end sales, service, and spares support and embeds Yamaha's racing DNA of excitement, style & sportiness.

Yamaha's "Blue Square" showrooms are created to foster a sense of community and are primarily focused on establishing a customer-centric brand experience, creating a platform for them to interact with the company's ethos. Every ‘Blue Square’ outlet is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ highlighting the brand’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlets also offer a visual connect with the brand’s racing heritage, and this can be seen from the exhibitory outline seen on the exterior of the outlet and a BLUE-themed interior.

Speaking on the occasion, Mr. Ravinder Singh, Sr. Vice President, Yamaha Motor India Sales (YMIS), said, “Under ‘The Call of the Blue’ brand campaign, Yamaha is thrilled to welcome its fans to the new Blue Square showroom in Bhubaneswar. Epitomising operational efficiency, convenience, and technological advancement, every ‘Blue Square’ outlet is established in sync with customer preferences, offering compelling ‘digital’ experiences. This premium outlet also provides a platform for customers to plan rides and interact with the brand. With the launch of the new outlet, we intend to further strengthen our reach in the area to ensure more customers have access to this revolutionary platform, which offers an enriching and premium experience.”

Apart from the AEROX 155 that is exclusively sold through Blue Square showrooms, the premium outlet also showcases an attractive display of other Yamaha motorcycles and scooters followed by genuine accessories, apparels, and spare parts. The showroom also serves as a platform for customers to be a part of Blue Streaks rider community, through which they can engage with fellow Yamaha riders and experience their Yamaha machines together.

With the newly launched outlet, Yamaha currently has over 90 Blue Square outlets operational in India, with showrooms in Orissa, Tamil Nadu, Pondicherry, Karnataka, Telangana, Andhra Pradesh, Kerala, Jharkhand, West Bengal, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States.