Kolkata, 2nd February 2018: With an aim to further strengthen its position in the scooter market, India Yamaha Motor Pvt. Ltd today inaugurated its first Scooter Boutique in West Bengal at Madhyamgram on Jessore Road, Kolkata under the banner of its dealership “Tanushka Automobiles”. On a pan India basis, this is the fourth Scooter boutique after successful launches in Chennai, Vizag and Jamshedpur.

A first of its kind initiative in India, Yamaha has conceptualized scooter boutiques to drive the interests of scooter customers towards innovation, style and sportiness. The boutique also aims to amplify the global excitement of Yamaha and connect scooter customers in India with their passion to the worldwide trend of scootering.

The new Scooter Boutique in Madhyamgram covers an area of 7000 sq. ft. area for both sales and service and also provides a complete range of scooters from Yamaha available in India. A gallery of riding possibilities, the scooter boutique will be a one stop solution for customers for buying scooters and fashion accessories. Through unique buying experience, the boutique will engage customers to canonize their individualistic sense of fashion and comfort. Yamaha's highest level of customer service along with the product DNA of style, sportiness and innovation opens out in a fitting scale through the scooter boutique.

Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Since its first opening, Yamaha’s scooter boutiques have seen tremendous footfall and positive feedback from customers. In order to meet the burgeoning demand of scooters in West Bengal, Yamaha is excited to launch its first scooter boutique in the state. With the current scooter market share of 16% in West Bengal, Yamaha aims to further strengthen its position by offering world class products to the customers.”

“Yamaha’s scooter boutique will host exciting experiences of buying and servicing that draws value from Company’s DNA. The customers in the region could now match their need for personal mobility with their lifestyle and personality,” Mr. Kurian added.

Over the past decade, the scooter segment in India has been growing fast with the demand coming mostly from families and female customers, who need the product for their personal mobility and lifestyle requirements. The trend is flourishing in the growing non-metro markets with increase in disposable incomes.

Yamaha started with scooters in India in 2012 with its vision to grow as a personal mobility brand. Over the years, Yamaha has built an attractive line-up in the segment including the fashion scooter Fascino, new Alpha disc brake version for family riding, unisex scooter Cygnus Ray Z and Cygnus Ray - ZR for boys. The company has received rave reviews for its impressive range of products and has revved countless hearts.