Ranchi, September 19, 2022: Under ‘The Call of the Blue’ brand campaign, India Yamaha Motor (IYM) Pvt. Ltd. today announced the launch of Jharkhand’s first ever premium Blue Square showrooms, in Ranchi. The announcement comes in line with Yamaha’s commitment to strengthen its premium retail footprint in the Indian market, to ensure that every customer gets to experience a supreme buying and ownership experience.

Launched under the banner of ‘Auto Wings’ in Gandhi Nagar, the state-of-the-art Blue Square showroom is setup across 1537 sq.ft and offers end-to-end sales, service, and spares support.

A Blue Square showroom is a customer’s gateway into the world of Yamaha Racing, and every section in the premium outlet is designed to evoke a sense of pride, of being associated with a global brand with strong roots in international motorsports. This has allowed the brand to form an instant connect with its customers, as ‘Blue’ is a representation of the Yamaha’s proud racing legacy and ‘Square’ symbolizes a platform created for customers to connect with the brand’s philosophy of offering ‘Exciting, sporty and stylish’ range of products.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “It gives me great pleasure to announce the opening of Yamaha’s first Blue Square dealership in the state capital of Jharkhand. This launch further strengthens our commitment to establish Yamaha’s image as a premium brand in the region and extend the comprehensive range of sales and service support to our esteemed customers. Our vision behind the launch of Blue Square showrooms across India, is to ensure that riding enthusiasts get the distinguished experience they deserve from a globally renowned brand like Yamaha."

Apart from the AEROX 155 that is exclusively sold through Blue Square, the premium outlets also showcase an attractive display of other Yamaha motorcycles and scooters followed by genuine accessories, apparels, and spare parts. The showrooms also serve as a platform for customers to be a part of the Blue Streaks rider community, through which they can interact with like-minded riders and experience their Yamaha machines together.

With the newly launched outlet in Ranchi, Yamaha currently has 81 Blue Square showrooms operational across India, with showrooms in Tamil Nadu, Pondicherry, Karnataka, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, West Bengal and other North-Eastern States.