25 Mar, 2015
In its continued endeavor to bring new excitement to its customers, Yamaha Motor India Sales introduced an all new range of Alpha, Ray and Ray Z scooters for the year 2015. The company launched the new variants of its scooter range enabled with Yamaha's Next Generation 'Blue Core' engine concept. 'Blue Core' is a development ideal for products that take riding enjoyment, fuel efficiency and environmental performance to all-new levels. The engines based on the "Blue Core" ideal are the result of a thorough pursuit to 1) increase combustion efficiency, 2) increase cooling efficiency and 3) reduce power loss.
As a result of this enhancement, the new scooter range from Yamaha will boast of improved fuel mileage at 66 kmpl (Old mileage was 62 Kmpl) and excellent engine performance. The new scooter range from Yamaha will be available in vibrant new color schemes and graphics.
Yamaha sells the Ray, Ray Z and Alpha scooter models in India. While Ray and Ray Z were launched in the country in 2012 and 2013 respectively, Alpha made its debut during the Auto Expo, held earlier last year. While Ray and Ray Z cater to young girls and boys respectively, Alpha caters to the family segment.
The new scooter models based on Blue Core development ideal are powered by a newly designed air-cooled 113cc four stroke single cylinder engine that delivers smooth start-up acceleration and pickup along with great fuel economy. There are few minor changes in the engine from the current scooter range. These changes are: Nickel spark plug for improved combustion, new muffler setting and New BS carburetor & TPS setting.
Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said, "We are eying around 10 percent share in the fast growing scooter market in India this year riding on our three scooter offerings. Currently, we have over 5 percent market share in the scooter segment, which is pegged at around 3 lakh units per month. The success of the Ray, Ray Z, and Alpha scooters are essential to Yamaha to realize its targets in the coming years. We are looking to place ourselves as a mass-market leader in India and scooters is certainly are main focus to be able to achieve this. Yamaha sees scooters contributing over 50 percent of its sales in the future. Currently, scooters constitute about 40 percent of our sales."
Yamaha Motor India Sales Pvt. Ltd has seen sales soar after it first introduced scooters in India in September 2012 with the launch of its sporty and stylish scooter Ray for women after seeing a huge demand from college girls and young working women looking to purchase a light-weight and highly efficient scooter. Thereafter, Yamaha launched its second scooter offering in India - the RAY Z - a model designed for young male users in the age group of 18-22 years with the concept of 'Aggressive Sporty Design'. Backed by the same sound performance of the Ray, it offers a sporty look and feel, with smooth start-up acceleration and good pickup, besides great fuel economy. Yamaha later unveiled he Alpha that catered to a much larger target audience - the family segment. It was developed to target family customers with its concept of "Easy to go and high utility city mover".