25 Feb, 2015
Yamaha Motor India Sales Pvt. Ltd. has launched two new color variants of its bestselling Yamaha R15 version 2.0 to add more colors and infuse excitement to the colorful festival of Holi this season. The R15 version 2.0 will get a new look in terms of two new exciting colors - "GP Blue" and "Streaking Cyan". The new variants of Yamaha R15 version 2.0 will be available at all authorized Yamaha dealers across India.
It has been the hallmark of Yamaha to innovate and introduce products that has strong connect with its large customer base. "R15" has been a significant milestone in that sense in the company"s history: the product being the torchbearer to introduce the racing culture in India. The new variants will further help Yamaha to consolidate its position in the 150 cc segment.
R15 has been a huge success for its spectacular engineering. It has liquid cooled, 4 stroke SOHC, 4 Valve engine, Hydraulic, single disc - front and rear brakes along with a fuel capacity of 12 litres. Since the launch of R15 version 2.0 in 2011, the bike has gained immense popularity amongst the customers, especially youngsters.
Speaking on the occasion, Mr. Roy Kurian, Vice President - Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Yamaha R15 is a pure sports vehicle designed especially for racing enthusiasts so that they can experience the power and passion that a sports bike has to offer. The racing DNA, sporty look and superior technology have been synonymous with the R15. While, the core concept of R15 remains the same, with these new colors we strive to continuously interact and excite our target audiences. As we launch the R15 Ver 2.0 in 2 new avatars, we are again very confident that this new introduction will help to keep our target audiences absolutely delighted."
The company is focused on constantly bringing further excitement and variety to its style conscious customers and is confident that these new variants will be instrumental in catapulting its sales to an all new level this year. This launch is targeted at the aspiring youth between the ages of 18 - 24yrs who are early adopters and continuously look for more stylish products to suit their ever changing fashion statement and personality.