17 Nov, 2018
New Delhi, November 17, 2018: India Yamaha Motor (IYM) Pvt Ltd. had its fifth round of the on-going 'The Call of The Blue' campaign in Delhi at Adventure Island, Rohini. After having four successful events in Chennai, Kolkata, Hyderabad and Bangalore, Yamaha carried forward the true essence of its global image, 'exciting, stylish and sporty'. Many motorcycle enthusiasts from Delhi got a chance to be a part of the vast range of activities organised by Yamaha that included Gymkhana riding, an opportunity to witness Yamaha's vintage bikes along with the recent launches.
The event fulfilled its aim to create a sense of belongingness amongst the Yamaha evangelists in the capital city. During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, "Yamaha's global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of "The Call of the Blue" should convey Yamaha customers or any customer of two wheelers about the brand's commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness."
He further added on this occasion, "Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Delhi which is also an important market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a 'kando' creating company."