Kochi, April 27, 2022: In-line with its commitment to strengthen the retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of its second “Blue Square” outlet in Kochi. Launched under the banner of ‘Peringhat Motors’, the 3S Facility offers end-to-end sales, service, and spares support. The concept-driven showroom is spread across 1451 sq.ft. and embeds Yamaha's racing DNA of excitement, style & sportiness.

Majorly, focusing on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the company’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a visually appealing borderline surrounding the exterior of the outlet.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “As a part of ‘The Call of the Blue’ brand strategy, Yamaha is excited to announce the launch of its 2nd Blue Square showroom in Kochi. The Southern market is extremely important for Yamaha and these premium outlets will further support in expanding our reach in the region. Our motive for every customer who steps into a Blue Square showroom, is to attain a sense of belonging to Yamaha's rich heritage in international motorsports. The Blue Square showroom enables our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels, providing them with a unique buying and ownership experience.”

The premium outlet will showcase an attractive display of Yamaha motorcycles followed by genuine accessories, apparels, and spare parts. It also features a café that serves as a platform for customers to connect with each other and gain information about the brand.

With the newly launched outlet, Yamaha currently has 4 Blue Square showrooms operational in Kerala and 63 outlets across India. In addition to this, Yamaha has its ‘Blue Square’ showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi and other North-Eastern States.