Dehradun, 11th March 2018: India Yamaha Motor (IYM) Pvt. Ltd. has announced the opening of its new dealership M/S Doon Infinity in Rajpur Road at Dehradun in Uttarakhand. With this, Yamaha now has 2 dealerships in Dehradun and 9 in the state, that promises to offer a long lasting connection with its customers in the region.

Spread across 4500 sq. feet, this standalone store has been strategically chosen to meet the growing demand for two-wheelers in Dehradun. The new outlet has been designed to provide a complete gamut of Yamaha’s offerings - to exhibit an entire range of bikes and scooters including all its latest products along with sales, services and spare parts support.

Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “For Yamaha, emerging Tier-II markets such as Dehradun is going to play a crucial role in future growth story. Uttarakhand is an important market for Yamaha as there is a growing demand for two-wheelers in this region and M/S Doon Infinity has been strategically chosen to cater to the strong growth potential in local markets. The outlet is well equipped with a strong team of sales professionals, service and spare parts support, which is sure to bring about excitement amongst the 2W enthusiasts of the region.”

Recently, Yamaha launched the much-awaited YZF-R15 Version 3.0 and the ABS technology enabled YZF-R3 in India at Rs. 125,000 and Rs 348,000 respectively (Ex showroom Delhi) to further boost its share in the premium and super sports segments.

Over the years, Yamaha has been receiving enthusiastic response and reviews for its impressive range of products. As a part of its vision to grow as a personal mobility brand, Yamaha offers an attractive line-up including the new Cygnus Alpha disc brake version for family riding, the fashion scooter Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray-ZR for real boys. Other popular products from Yamaha which will be sold through the dealership include Yamaha’s powerful 249 cc Mid-class Street Fighter motorcycle FZ 25, Saluto RX, Yamaha Saluto 125, Yamaha SZ-RR, Yamaha FZ Series and Yamaha R Series. Yamaha’s drive towards network expansion aims at increasing service touch-points and ensure spare parts availability, which will further augment sales in Uttarakhand market.