01 Sep, 2015
New Delhi, 01st September 2015: India Yamaha Motor Pvt. Ltd. announced that it has registered a growth of 15% in domestic sales in August 2015 as compared to the corresponding period last year. This can be attributed to the company's innovative ongoing customer-centric activities, exciting product line-up and the addition of the YZF-R3 super sports model launched recently. Further, the company went aggressive on the dealership expansion drive across the nation.
The company sold 61,440 units in August 2015 as against 53,242 units sold in August last year in the domestic market thereby registering a domestic sales growth of 15%.
Commenting on the company's gradual growth, Mr. Roy Kurian, Vice President - Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Despite various factors like increase in input costs and weakening rupee causing industry figures to go sluggish in August, we have continued our growth which is also due to Yamaha's robust business plan and strategic customer engagement programs. For young buyers now, vehicle design, performance and features encourages purchase. Our new stylish Scooter 'Fascino' and 125 cc bike Yamaha Saluto have catered to such demands and indeed been key products in boosting our sales along with our fundamental growth drivers like new range of Alpha, Ray and Ray Z scooters for the year 2015 enabled with Yamaha's Next Generation 'Blue Core' engine concept. Also, much awaited YZF-R3 launch in India during August'15 has garnered very good response in terms of bookings. With these developments, we hope to garner major sales and will be able to post some record numbers in the coming months too."
India Yamaha Motor Pvt. Ltd. recently launched yet another exciting offering - the YZF-R3 sports model. The YZF - R3 will cost the Indian buyers Rs. 3,25,000 (ex showroom Delhi) and will be available at select authorised Yamaha dealerships in two exciting colour schemes - Racing Blue and Black Lightning. The YZF-R3 is a model that takes the R-Series technology and know-how Yamaha has accumulated since the original YZF-R1 and brings the world of the "YZF" lineup to the 321 cc displacement class. It inherits the high level of riding performance and styling DNA worthy of an R-Series model while also being easy to handle in daily use. The YZF-R3 is expected to attract younger racing enthusiasts looking for their first racing bike. Currently the Supersports segment (250cc to 600cc) is doing around 1000 bikes a month and Yamaha's plan is to attain a 20% market share in the segment.
