01 Oct, 2016
New Delhi, 1 October 2016: India Yamaha Motor Pvt. Ltd. today announced a major milestone by selling more than one lakh units in September 2016. The Company also registered a growth of 33% in domestic (including Nepal) sales in September 2016 as compared to the corresponding period last year.
This remarkable jump in the sales figure is attributed to Yamaha's innovative ongoing customer-centric activities and exciting product line-up
The company sold 89423 units in September 2016 as against 67267 units sold in the corresponding period last year in the domestic market (including Nepal), which amounts to 33% in sales growth. Exports stood at 11730 units (excluding Nepal) in September 2016.
Commenting on Company's record growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt Ltd said, "September has been a historic month for Yamaha. The total number of sales in the market reached an all-time high, which is a direct reflection of constant faith of customers along with the immeasurable passion shown by the network partners. Yamaha's all round initiatives - sales, service, spare parts, network expansion and customer satisfaction - with exciting product line up and strategic customer engagement programs were also the key growth driver for Yamaha."
Commenting on future business projection, he said, "Yamaha's sustained growth across segments has intensified its march towards the 1 million units mark and by 2017 Yamaha could hit the coveted number. The demand for scooters in rural markets will rapidly draw parallel to the urban figures and Yamaha will continue to drive its scooters in the non-urban markets for the rest of the year. The hike in the dispensable income among urban youngsters on the other hand, will exalt excitement in the higher segments where Yamaha has intensified its presence with the FZ series and the R Series."
It is noteworthy here that Yamaha recently launched the new color variants of Saluto (125 CC), disc brake variant of the Cygnus Alpha scooter and the new Cygnus Ray-ZR which were instrumental in boosting its sales. It has been Yamaha's constant focus to introduce innovative products that encourages a strong customer connect.
|September 2015||September 2016||Percentage Growth|
|Domestic (including Nepal)||67267 units||89423 units||33%|