The 11th Yamaha ASEAN Cup Race 2014 is all set to roar into action on 6th - 7th December at the Sentul International Circuit (overall length: approx. 3.96 km) in West Java, Indonesia. Yamaha Motor group company P.T. Yamaha Indonesia Motor Manufacturing will host the event. Launched in 2003, the YAMAHA ASEAN CUP RACE is an event that aims to promote the sporty image of the Yamaha brand throughout the ASEAN region.

Living up to its commitment to provide an international racing platform to the Indian racing enthusiasts, Yamaha Motor India Sales Pvt. Ltd will be taking 4 top performing riders from the final round of the National level R15 One Make Race Championship 2014 that was recently concluded at the Madras Motor Race Track in Chennai. The R15 One Make Race Championship is an annual racing event being organized by Yamaha since 2010. The event this year was organized in association with the Madras Motor Sports Club (MMSC) and the Federation of Motor Sports Clubs of India (FMSCI) and is a part of the Indian National Racing Championship 2014.

Speaking on the occasion, Mr. Ravinder Singh, VP-Strategy & Planning, Yamaha Motor India Sales Pvt. Ltd, Yamaha Motor India Sales Pvt. Ltd., said, "Motor Sports has always been intrinsic to Yamaha's DNA. The Yamaha ASEAN Cup Race is aimed at providing a platform for racers from various ASEAN countries to come together and realize & reinforce the spirit of challenge, excitement & culture of Motor Sports. It has been our constant endeavor to provide a dream to the young Yamaha riders wherein they also get an opportunity to realize them and during this process touch many more lives and inspire them to share their dreams. This year we have identified the 4 best riders from our national level championship to participate in the 11th Yamaha ASEAN cup race. With these four talented and passionate riders representing India, we are confident that they will acquit themselves creditably in Indonesia. We wish them all the best for the race and expect their best performance on this platform."

The Riders who will be representing Yamaha Motor India Sales Pvt. ltd at the 11th Yamaha ASEAN Cup Race 2014 are as follows:

• Mr. Jagan Kumar
• Mr. Deepak Ravikumar
• Mr. Padmanaban
• Mr. Rajni Krishnan

The 11th Yamaha ASEAN Cup Race 2014 is an international one-make championship competition to crown the No. 1 rider in the ASEAN region. The riders from India will be contesting in two categories: STR15 class using the 'YZF-R15' street sports model and STR25 using the 'YZF-R25' sport model. Seventy Two riders from six participating nations (Philippines, India, Thailand, Malaysia, Japan and Indonesia) have been chosen via national qualifiers in their respective countries.

Objectives of the YAMAHA ASEAN CUP RACE

The ASEAN region represents the most important market for Yamaha Motor's motorcycle business, where major growth has been achieved through the early introduction of models equipped with automatic transmissions, fuel injection systems, etc. Among the reasons behind this success is Yamaha's sporty brand image, the sporty designs and performance of the products introduced and the active efforts across the region to promote the spread and development of sports. Since its launch in 2003, the YAMAHA ASEAN CUP RACE motorcycle race event has emerged as a prominent symbol of these efforts. Also, by using production models as the base race machines for this event, we aim to fulfill its objectives of strengthening the brand image, widely popularizing the race among communities across the region, developing motorcycle sports and contributing to youth development.