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YAMAHA

Profile

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".

IYM's manufacturing facilities comprise of 2 State-of-the-art Plants at Faridabad (Haryana) and Surajpur (Uttar Pradesh). The infrastructure at both the plants supports production of motorcycles and parts for the domestic as well as overseas markets. The Surajpur plant was established in 1984. The state–of-the-art Assembly plant at Surajpur was inaugurated on 6th July’09 and is spread over an area of 36,000 sq. mts. It has the capacity to produce 1 million motorcycles and scooters annually.

This fully integrated assembly plant is built on the lines of Yamaha’s globally tried, tested and successfully implemented standards and meets the global quality benchmarks. The plant has 3 vehicle assembly lines and 4 engine assembly lines.

The Faridabad Plant was established in 1965 and was upgraded in 2008 for manufacturing of machined parts like Gears & shafts, Crank, Clutch Assembly, Crank Case, Body Cylinder, Head Cylinder.

In April 2013, IYM established 2 functionally independent entities namely Yamaha Motor India Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) that is intended to increase Yamaha’s manufacturing competitiveness through the establishment of an R&D headquarters in India.

With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes YZF-R15 Version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and scooter Ray (113cc) and Ray Z (113cc). Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).


About Yamaha Motor India Sales Pvt. Ltd.

In April 2013, India Yamaha Motor established a functionally independent sales and marketing entity i.e. Yamaha Motor India Sales Pvt. Ltd (YMIS).

The newly formed Yamaha Motor India Sales Pvt. Ltd. (YMIS) is intended to further strengthen the Sales & Marketing unit which is responsible for sales & promotion, after sales service and provision of spare parts. It has been Yamaha’s constant endeavor to fortify its brand image and supersede customer expectation. YMIS will continue to reinforce its relationship with the customers with its ‘YES! YAMAHA! Campaign which emphasizes on providing the Best 3S Experience – Sales, Service and Spare Parts so that the customer always appreciates Yamaha and accepts the brand like the word “YES”.

Yamaha Motor India Sales Pvt. Ltd. (YMIS) is currently responsible for the Sales and promotion of YZF-R15 Version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc), Ray (113cc), Ray Z (113cc) and Alpha (113 cc) Scooter. The import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).

The head office for YMIS is located in Chennai.


About Yamaha Motor Research and Development India Pvt. Ltd

Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) has been established to function as the motorcycle R&D headquarters for Yamaha Motor Co., Japan. This initiative is intended to reinforce the global competitiveness of Yamaha’s engineering, manufacturing and marketing functions in India.

It was formally established on 18th February 2013 and has been functional since 1st Apr 2013. It is currently operating from the headquarters of India Yamaha Motor Pvt. Ltd., Surajpur. .

YMRI is the fifth overseas R&D headquarters for Yamaha Motor Group following Italy, Taiwan, China, and Thailand.

Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) functions as the core of the Integrated Development Center (IDC) concept. In addition to R&D activities, global part sourcing activities have been included into the IDC. The 1st such center was established as ASEAN Integrated Development Center in Thailand in 2012.

YMRI will contribute to Yamaha global operations by focusing on optimum utilization of Indian resources and developing new models best suited to Indian customer requirements.

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Vision

We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".

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Mission

We are committed to:

Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design & innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles.

Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment.

Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners & increasing our stakeholder value.

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Core Competencies

Customer #1

We put customers first in everything we do. We take decisions keeping the customer in mind.

Challenging Spirit

We strive for excellence in everything we do and in the quality of goods & services we provide. We work hard to achieve what we commit & achieve results faster than our competitors and we never give up.

Team-work

We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding & mutual co-operation. Everyone's contribution is equally important for our success.

Frank & Fair Organization

We are honest, sincere, open minded, fair & transparent in our dealings. We actively listen to others and participate in healthy & frank discussions to achieve the organization's goals.

India Yamaha Motor inaugurated New Plant at Surajpur (Greater Noida)

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The new Surajpur plant has been inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global on 6th July 2009, which have capacity to produce 6 lakh motorcycles annually including Fazer followed by FZ-16, FZ-S, YZF-R15 and other models. The plant capacity can be augmented up to 1 million units.

This fully integrated assembly plant is built on the lines of Yamaha’s globally tried, tested and successfully implemented standards and meets the global quality benchmarks. At the core are the 5-S and TPM activities that fuel its Manufacturing Processes. The plant has 3 vehicle assembly lines and 4 engine assembly lines including one dedicated for export engines. The engine and vehicle assembly lines are synchronized and incorporate concepts of Unit Assurance i.e. Complete Product Assurance, Parts Assurance through 100% kit supply on lines and synchronization of parts storage, supply and production. The innovative production processes along with high tech final assurance processes are aimed to achieve Zero Claims at our dealers and thus, a highly satisfied customer base.

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