New Delhi, November 2, 2009
Triggered by the success of new launches as well as an upturn in consumer sentiment, India Yamaha Motor has registered a remarkable growth in sales during October 2009. The company sold 26,879 units in October 2009 as against 18,614 units sold in the same month last year. Yamaha’s sales had jumped by more than two-fold to 26,394 units in September 2009.
Expressing his pleasure over the increase in sales, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor, said, “Yamaha has continued to record good sales growth since January this year, which is testimony to the fact that our efforts, even during the financial crisis, to re-establish Yamaha’s brand image and regain the trust of our consumers are in the right direction. FZ16, Fazer & R15, have received overwhelming consumer response ever since their launch and the same is the case with the new limited editions of the FZS, FZ16 & Fazer. We had also introduced the “Win Win Win” campaign to increase showroom traffic during the festival season. All these factors helped us drive in top gear and achieve a remarkable growth in October” Mr. Tsuji added.
India Yamaha Motor, however, is not satisfied only with its rising sales. It also wants to project itself as a global brand among the Indian consumers. No wonder, in a bid to re-establish the global Yamaha image in India, Yamaha has recently kick-started YES! YAMAHA campaign in India.
“Our YES! YAMAHA campaign is a step towards giving value to the customer that he demands and provide the Best 3S Experience (Sales, Service & Spares) to the customer so that he always appreciates Yamaha and accepts the brand like the word “YES”. Now onwards, all our efforts and activities will revolve around the YES! YAMAHA concept, whether it’s Products, Service & Spares, Promotion and Dealers,” says Mr. Tsuji, talking about the YES! YAMAHA campaign.
As part of its Yes! Yamaha campaign, Yamaha has introduced the unique concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the Best 3S facility - Best Showroom, Best Service Facility and Genuine Parts. A dealership has to go through rigorous 3S evaluation, to become YBS.
