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1990 - 1999


Corporate
Mission; We Create Kando - Touching People's Hearts and long term management
vision announced
- Yamaha Motor Portugal S.A. (YMP) founded
- Yamaha constructed 1992 America's Cup challenge boat "Nippon"
- Yamaha snowmobile wins Harricana International Snowmobile Rally in
Canada

- Established Environment Affairs Division
- Yamaha Motor France S.A. (YMF) founded
- Yamaha Motor de Mexico, S.A. de C.V. (YMMEX) founded

- Chongqing-Jianshe Yamaha Motorcycle Co., Ltd. (CJYM) founded in China
- Yamaha Motor Austria GmbH (YMAG) founded
- Yamaha Motor Hungaria Kft. (YMH) founded
- Established CCS (Customer Community Satisfaction) Committee to begin "Yamaha
CCS Movement"
- Japan Marine Sports Promotion Foundation established

- European distribution center begins operation in Holland
- Announcement of the Action Plan for Environmental Conservation
- Liaison office opened in Guangzhou, China
- Zhuzhou Nanfan Yamaha Motor Co., Ltd. (NYM) founded in China
- Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY) founded
in China
- Regionally limited release of the electro-hybrid bicycle "PAS"



Takehiko
Hasegawa appointed as fourth YMC president
- "Yamaha" victorious in W60 class of the 6th Whitbread Round
the World Yacht Race
- Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) founded in Taiwan
- Chongqing Pingshan TK Carburetor Co., Ltd. (PTK) founded in China
- Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) founded in China

- YMC received 1995 TPM Special Award
- "ACE Plant" waste incineration and recycling facility constructed
and operation started at YMC headquarters.
- Wheelchair electric power unit "JW-I" released, bringing
Yamaha into the health and welfare industry
- Urban commuter motorcycle "Majesty YP250" released
- Relief materials and relief brigade sent to help in the disaster relief
and recovery efforts following the Hanshin Awaji Earthquake
- Yamaha Motor Thailand founded
- Escorts Yamaha Motor Ltd. (EYML) established in India at conclusion
of first joint venture agreement between Escorts and YMC
- Yamaha Motor Components (Europe) s.r.l. (YMCE) founded in Italy

- "Environment 2000 Plan" announced
- Yamaha is first domestic manufacturer to be awarded international ISO9002
certification for motorcycles, snowmobiles, ATVs
- PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded
- Yamaha Motor Argentina S.A. (YMARG) founded

- Y's Gear Co., Ltd. founded
- PT. Yamaha Motor Nuansa Indonesia (YMNI) founded
- Liaison office opened in Shanghai, China

- Domestic sales companies united to form Yamaha Motor Marketing Japan
- Yamaha Communication Plaza established at YMC headquarters
- Yamaha Motor Vietnam Co., Ltd. (YMVN) founded
- Yamaha Motor Asia Pte. Ltd. (YMAP) founded in Singapore
- Yamaha Motor del Peru S.A. (YMDP) founded

- Nine Yamaha Motor factory and office sites win ISO14001 certification
- 2010 Environmental Action Plan "Eco Cite YAMAHA" announced