It’s the Yamaha Spirit to always take the next step forward, to take on the challenges that raise the bar and give birth to new technologies that only Yamaha Motor can offer, technologies that create new value that didn’t exist before. We are using innovative thought to take on the issues of environmental friendliness, to find attractive new features and ways to improve safety. We are working to find answers one after another for a wide range of issues. By opening up new technological frontiers based on perceptive visions of the changing times, while also continuing to refine existing technologies, Yamaha will continue to strive to be Your Only One brand.