Products that bring exciting new joy, products that play a useful role in people's lives, products that serve in numerous industries. Yamaha products are ones that continue to evolve while serving as integral parts of people's lives all over the world. Our aim is to further refine the "Humachine Technology" that creates the unity of rider and machine. This enables us to continue to offer the customers value they won't find anywhere else in the areas of people-friendliness, environment-friendliness, Design & Performance, reliability, just-fit solutions and ease and convenience of use. We at Yamaha Motor consider this to be our mission.